Should A Wannabe Influencer Pal Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don’t feel she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with someone. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of living actively: observing the nuances, sharing them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: a foot in the door. I know not everyone likes being filmed, but often spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was filming a short video now and then would be fun for her. Innovation flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Jessica Morris
Jessica Morris

A tech enthusiast and business strategist with over a decade of experience in global innovation and digital transformation.