The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The scourge of industrially manufactured edible products is an international crisis. Although their consumption is particularly high in Western nations, constituting the majority of the average diet in nations like Britain and America, for example, UPFs are taking the place of fresh food in diets on every continent.

Recently, an extensive international analysis on the health threats of UPFs was released. It warned that such foods are exposing millions of people to chronic damage, and demanded swift intervention. Earlier this year, an international child welfare organization revealed that more children around the world were obese than malnourished for the historic moment, as junk food dominates diets, with the sharpest climbs in less affluent regions.

Carlos Monteiro, professor of public health nutrition at the University of São Paulo, and one of the review's authors, says that companies focused on earnings, not individual choices, are fueling the transformation in dietary behavior.

For parents, it can feel like the entire food system is opposing them. “At times it feels like we have no authority over what we are placing onto our kid’s plate,” says one mother from South Asia. We conversed with her and four other parents from internationally on the growing challenges and frustrations of providing a balanced nourishment in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in the Himalayan nation today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the second my daughter goes out, she is bombarded with colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and bottled fruit beverages – products heavily marketed to children. A single pizza commercial on TV is sufficient for her to ask, “Can we have pizza today?”

Even the school environment reinforces unhealthy habits. Her cafeteria serves sugary juice every Tuesday, which she eagerly awaits. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

At times it feels like the whole nutritional ecosystem is working against parents who are merely attempting to raise well-nourished kids.

As someone working in the an organization fighting chronic illnesses and leading a project called Advocating for Better School Diets, I grasp this issue profoundly. Yet even with my professional background, keeping my eight-year-old daughter healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to restrict ultra-processed foods. It is not only about the selections of the young; it is about a food system that encourages and advocates for unhealthy eating.

And the statistics mirrors precisely what parents in my situation are experiencing. A comprehensive population report found that a significant majority of children between six and 23 months ate poor dietary items, and 43% were already drinking flavored liquids.

These numbers echo what I see every day. A study conducted in the district where I live reported that a notable percentage of schoolchildren were overweight and a smaller yet concerning fraction were obese, figures closely associated with the surge in junk food consumption and more sedentary lifestyles. Further research showed that many kids in Nepal eat candy or salty packaged items on a regular basis, and this habitual eating is associated with high levels of tooth decay.

This nation urgently needs tighter rules, improved educational settings and tougher advertising controls. In the meantime, families will continue waging a constant war against unhealthy snacks – a single cookie pack at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My circumstances is a bit different as I was compelled to move from an island in our archipelago that was devastated by a severe cyclone last year. But it is also part of the harsh truth that is facing parents in a part of the world that is feeling the most severe impacts of climate change.

“Conditions definitely becomes more severe if a storm or volcanic eruption eliminates most of your vegetation.”

Prior to the storm, as a dietary educator, I was extremely troubled about the increasing proliferation of convenience food outlets. Nowadays, even smaller village shops are participating in the shift of a country once known for a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, packed with synthetic components, is the preference.

But the condition definitely deteriorates if a severe weather event or mountain activity wipes out most of your vegetation. Nutritious whole foods becomes scarce and very expensive, so it is exceptionally hard to get your kids to have a proper diet.

Regardless of having a stable employment I am shocked by food prices now and have often resorted to picking one of items such as peas and beans and protein sources when feeding my four children. Providing less food or reduced helpings have also become part of the recovery survival methods.

Also it is quite convenient when you are juggling a stressful occupation with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most campus food stalls only offer highly packaged treats and sugary sodas. The result of these challenges, I fear, is an rise in the already alarming levels of chronic conditions such as adult-onset diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a major fried chicken chain stands prominently at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the drive-through.

Many of the youngsters and guardians visiting the mall have never traveled past the borders of the country. They certainly don’t know about the past financial depression that led the founder to start one of the first global eatery brands. All they know is that the three letters represent all things desirable.

In every mall and all local bazaars, there is fast food for every pocket. As one of the pricier selections, the fried chicken chain is considered a special occasion. It is the place city residents go to observe birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Jessica Morris
Jessica Morris

A tech enthusiast and business strategist with over a decade of experience in global innovation and digital transformation.